Tag Archive | product

Custom Product Labels Enhance Your Brand

The return to the handmade has many millennial buyers searching for products that are locally made, handcrafted, and created in small batches. This is great news for you as the makers of custom products. However, to properly market your brand to consumers, most especially the savvy millennial, there are some very basic things that you must first address, and the foremost among these is your product labels.


image by : www.customstickermakers.com

Perhaps, you are starting out on Etsy or in local farmer’s markets. Either way, knowing how to improve your product’s sales can prove challenging for the newly minted brand. Most consumers base product purchases on impulses that occur in just a matter of seconds. This means, that you have a very short window in which to sell your brand. This is where custom product labels and packaging come in handy. With the right look, your products are much more likely to turn a profit.

Professional Designs And Production Make A Better Impression

You have three seconds to entice a buyer to choose your brand. During this time you need to draw in the consumer and show her why your brand represents quality, and in order to do this you need the right packaging and labels. Labels affect the overall impression that your product makes on consumers. Thus, a product that has professionally designed and produced labels will find it easier to gain consumer trust.

The Details Matter

Once you have decided on your product’s container, then you may begin working on the design for your label. When designing the label for your product, take into a count details such as the size and shape of custom labels. These details may seem inconsequential. However, the size and shape can affect your product’s overall appearance and branding as well as impact the readability of your text and the position/ size of your graphics.

Take Time to Create Your Message

Creating a cohesive vision for your brand is an essential step in developing the packaging and labels for your product. Your graphics, fonts, materials, and colors should all reflect the message your brand wishes to convey. Additionally, take time to ensure that your labels and packaging are well crafted so they can fully display your product’s message while conveying the quality your brand represents.

Just What is the Cloud Anyway?

webdeploymenticloud“Cloud” is a current buzzword that’s being thrown around by consumers, but many consumers don’t even understand what it is. Although it suggests something soft and misty floating above our heads, it’s actually a physical infrastructure within the world’s computer industry.

While the term “cloud computing” has only been tossed around for the last 10 years, the idea has been around a long time. The term refers to the process of sharing resources to optimize computer performance and technology. In simple language, cloud computing uses a network of computers to store and process information instead of using a single computer.

In the 1950s when computer mainframes were huge, users often logged on to dumb terminals, computers that could interpret control codes but could not process special escape sequences. Dumb terminals could not clear the screen, clear a line or control the cursor position. They resembled mechanical teletype machines with the same limited functionality. Dumb terminals could not do anything without the mainframe. This antiquated terminal was an early time-sharing model, similar to cloud computing today. Instead of one huge mainframe, the cloud relies on a global infrastructure of servers and data centers that do all the work.

By the 1990s, advanced technology brought the idea of sharing resources to the computer industry with IBM I modernization and improved computer performance. In the mid 1990s, computer engineers began using a drawing of a cloud to reference patented network drawings. In 1996, Compaq engineers coined the term “cloud computing”, and a year later Apple iCloud technology was born. This new, revolutionary technology allowed you to store all your files in one place, then access them from any device and location. Today, with the Cloud and iPhone, you can start watching your favorite movie or TV show on your laptop, then switch to your tablet, and finish watching on your phone without missing a beat.

Cloud technology offers many advantages. It allows you to watch videos, play games, and retrieve documents and photos from any device with an Internet connection. Apple iCloud, Google Drive, Flicker, Netflix, Dropbox, Yahoo Mail, and Microsoft Office 365 all run on Cloud technology. Today, PC software and mobile apps are intertwined with Cloud technology, allowing you to do a variety of things from your computer, tablet or smartphone. In fact, you may be surprised just how many of your favorite things are in the Cloud!