Business activities much to teach us about how to overcome the challenges of risk. But you need to know that not only have to learn the business through the business itself. Can learn from anywhere! In fact, the entertainment world has too many pop science, especially science that will teach us about the importance of branding, target markets, marketing.
Who does not know Lady Gaga? A pop culture icon who has received attention after successfully listed his name in the history of the U.S. charts Billboard’s Hot 100. He was famous in a short time, it only took two years for him to be recognized as a new icon of pop culture. The key one, the use of technology marketing via real-time site.
How does he do it? You need to know that success is not something that happens by chance. He also implemented, namely armed with a careful analysis of the type of business, understanding of the target audience.
He does it by performing odd. We all know that many people who can play the piano while singing. Quality is not something
unique now. But he sold it by exhibiting characteristic, and it does so with consistency. As a result, the fans came.
He also uses features real-time on the internet to create a connection with his fans. Many marketers recognize that this is a quick way to boost sales. On Twitter alone, Lady Gaga has over 8 million followers. In addition, all of the video he aired on YouTube watched by tens of millions of people, for example the song “Bad Romance” watched 340 million people in a year.
Success in utilizing online means making well publicized in the audience. Henceforth, the reputation needs to be arranged in a way to manage its image in the eyes of the public. He also continues to meet the needs of its audience.
Thus, the lessons learned from Lady Gaga need to apply to your own business, namely:
Just as Lady Gaga who likes changing appearance, your business was also allowed to show the different faces so as not boring. It’s just one key, make sure the image and core values of your message remains the same, so that your customers can also hold the core points and the same brand image of your business.
Use the latest technology and most effective internet. How marketing like this is certainly not expensive, you only need internet connection and standard applications to do so. But you can see that internet marketing is very effective in reaching your customers.
Lady Gaga tweeted events or new products. Sentence on Twitter is short and potentially misleading. Short sentence is indeed a characteristic of the language of marketing. You can advertise your product with a short but interesting sentences and turgid. And you need to see, Lady Gaga always careful in conveying information when interviewed. The second thing he did was to sell while keeping the brand image that he has.