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Three Things You Should Know About Running a Food Truck Business

ice cream cartsThanks to television shows like The Great Food Truck Race and Shark Tank, people across the country discovered the world of food trucks. These trucks cost less than it would take to open a restaurant, and you have the freedom to work when and where you want. You might drive around town and sell to workers on their lunch breaks, or you might set up at festivals and other special events. While television makes it look like a fun and easy job, there are some things you should know about running a food truck.

Smaller is Sometimes Better

One thing you should keep in mind is that there is a difference between a food truck and a food cart. A food truck is a larger vehicle that has space in the back for your equipment and supplies. A food car is smaller in size and is something that you’ll need to tow behind another vehicle. Choosing a smaller food cart over a larger food truck is sometimes better. This lets you start out small and move up as your business grows. Smaller carts like ice cream carts give you more freedom too. You can park the cart and take your vehicle to get more supplies without taking your whole truck.

Market Research is Key

You cannot simply decide that you want to sell a specific type of food without doing your market research first. It’s important that you look at the type of food trucks currently operating in your area and find ways to compete with those trucks without selling the same exact thing. If locals love an established taco truck, they may not even try the Mexican food that you offer. You’ll also want to look at price points to determine what to price your food at to compete in the market.

Finding a Location Takes Work

Owning a food truck or food cart isn’t always as easy as it looks. You usually need to find a location and obtain the proper permits for setting up there first. Many cities now require a full inspection of your truck and an inspection from the food inspector. It can take some time before you find a location where you can set up and find a location that brings in customers. Make sure you understand some of the difficulties of running a food truck before making an investment in one.