One of the issues that frequently comes up regarding invoice processing is the ability to provide a personalized range of advertising. Many companies run distinct campaigns that target customer needs, and using marketing materials tailored to them is a key part of this strategy. When campaigns are personalized, marketing professionals will have a better idea of whether the strategy they are using for that particular customer is working.
Does Personalization Make a Difference?
One thing that marketing professionals have discovered is that personalization does make a difference in whether their efforts convert to sales. In many cases, simply seeing their name on something that arrives in the mail is enough to make them take a second look. Another effective way for companies to utilize this feature is to send several personalized messages promoting different products and services.
A Greater Amount of Trust
An advantage that often comes with using a customer’s name in communications is that it gives more of an impression of trust. One of the messages that this approach sends is that the individual needs of the customer matter. Overall, customers feel more loyal to companies that they feel treat them as valued individuals.
Creating a Balance
One of the major issues that matters to customers is whether information companies receive is being shared with other companies. Although many people enjoy a high level of personalization, they also have legitimate concerns about their information’s security. Personalized offers must be sent in a way that reassures customers that their information is safe.
Although the use of a first name makes a difference, the placement also makes a major impact. Ideally, the personalized part of the correspondence should take place within the first few lines for greater impact. Otherwise, the effort will largely fall flat. Sites like Lanvera.com make a world of difference.
Tracking Your Success
Printing your marketing materials with scannable codes is a good way to keep track of which materials were mailed to which customers. You can incorporate a special referral code that they may input online to distinguish the mail leads from straight online referrals. Don’t forget to use QR codes with special offers or discounts for mobile users.