Now a lot of people who set up a cafe in big cities or small towns. Moreover, if there is a strategic place, then it is usually a lot of pop cafe. Differentiation every cafe also have their own advantages, there is to read books, watch movies, fan motors, fan art, students, etc.
Obligations that must be carried out as a cafe owner. That is formed or embrace a community. Whatever that community and anywhere, but the community is an important part of a cafe. Without them (the community) cafe can directly go bankrupt or close the business.
Embracing Tips & Sustaining Communities
Here will be explained a few ways how to embrace and defend the community.
Search and find communities that exist in your area, which has not been touched (not owned by any other cafe). The community can be small or large community (as seen from the number of members), or community can mean people who like something.
If you’ve found the community, soon to make the research and approaches to obtain information. Information that should be obtained are: Atmosphere like what she likes, happy in what, how their behavior when assembled – together, what activities are often carried out, etc.
The information was useful for you to determine the cafe atmosphere and interior. In addition, you can also do promotions in accordance with their wishes.
Make routine activities in accordance with their wishes, because this activity is useful to invite them to come together and enjoy your cafe.
Examples of some of the communities that could be embraced: Fan Motor (various brands of motorcycles and motorcycle club), Cars, photographic, cinematographic, cartoonist, blogger, sports, art, bird enthusiasts, read a book, NGOs, education, skateboarding, BMX, Music ( various streams), connoisseur of coffee, tea, etc.
Cafe Business Building Tips
- Cafe lower middle little attention to service and quality products. If you already have certain advantages, you can divert budgetary funds to carry out promotional strategy.
- If the Cafe, which target middle and upper, you have to really – really pay attention to the problem: service, cleanliness, quality of products and management systems.
- For a product that is unique, should be maintained uniqueness. Do not let the uniqueness is lost.
- If you have a cafe that is unique and no others, then you have to do branding (differentiation strengthening brand or business) to consumers. So that your business image will be embedded as The First in this effort.