2014 World Cup has just ended and Germany perform as champions after a bend Argentina by a score of 1-0. In addition to the victories of the team Die Mannschaft, citizen of Germany can also be proud, because Adidas AG, a manufacturer of sports apparel from these countries, managed to obtain the highest record sales.
Marketwatch preach, Adidas managed revenues of $ 2.7 billion in 2014 World Cup moment. This figure rises 32,36 percent compared to the 2010 World Cup, while Adidas had revenue of US $ 2,04 billion. According to Adidas Chief Executive Herbert Hainer, income from the sale of soccer scoring record highs for the company became the official sponsor of the World Cup. In addition, he said, Adidas reap the benefits of another form of popularity due to the most talked about in social media.
“With this accomplishment, we like to dominate the entire tournament, outside as well as in the field,” he said, as quoted on Tuesday, July 15, 2014.
In the capital market, the Adidas share price on Monday, July 14, 2014, up 2.5 percent. Adidas stock value is likely to increasingly became popular after the contracted World Football Federation (FIFA) as official sponsor up to 2030. Armed with this license, the Adidas sales target range of 14 million and 8 million balls football costumes throughout 2014