1 . Amount prospects
You need to execute a strategy to bring in prospects. Practical steps. Began operating longer opening hours. Besides doing well strategic partnerships with other business related fields. As a business owner, you still need to maintain the relationship, do networking that can extend your relationship. One of them is by attending various seminars that can bring you to the market. Another way that you can do to improve the prospects are doing marketing programs through a variety of existing facilities, such as telephone, mail, referrals structured, re-write the ad, make stickers, brochures, and even benefit also in the school bulletin board if the product according market segments.
” Make also attach a business card and also advertising on the internet so that more and more prospects are netted.
Expand your territory also attempt to open a new branch or move the business to a more strategic location could also be a way to attract prospects.
2 . Conversion rate
The next step is to make the prospect had become customers. Internally, there are several things you need to prepare, such as :
- Define sales targets
- String together a sales script or letter of offer
- Make a list of the uniqueness of the product or service you offer
- Make a written warranty
- Make a membership card
After this preparation , do education to provide the value of your product or service . Focus on value rather than on price , including the production process and how you work . Give examples do not just theorize . Then , ask your prospects to buy a product that you offer . Afterwards , create a testimonial from your customers for marketing and promotional needs .
3 . Amount of transactions
Having managed to hook customers , the next mission to improve your business and increase your profits is the number of transactions . How:
* Make customers feel special by giving more than promised or prizes at subsequent visits. You also specify the service customer satisfaction.
* Create a system to remind customers, about the promotion and other related products.
* Create a customer database that is neat and complete.
4 . Average sales
If the number of transactions is increasing, it’s time upgrade sales . To increase average sales , do not hesitate to raise prices . This is where you as the owner time to start delegating the task of selling to people you trust . The portion of business owners prefer to arrange the purchase of the system and enhance the appearance of your business .
Practical ways to increase sales include:
* Give bonuses for a certain number of purchases.
* Facilitate the payment, by debit or credit card system, for example. This means your business must have to build affiliation with the bank.
* Selling wholesale system or buy 3 get one free program.
5 . Margins
Raised margins will provide higher profits for your business. How:
* Focus and sell more high -margin product number.
* Begin to focus on the upscale market segment with higher purchasing power.
* Only accept cash payments.
” To get a larger margin can also be done by limiting spending . Make budget spending and reduce overtime costs.”