The return to the handmade has many millennial buyers searching for products that are locally made, handcrafted, and created in small batches. This is great news for you as the makers of custom products. However, to properly market your brand to consumers, most especially the savvy millennial, there are some very basic things that you must first address, and the foremost among these is your product labels.
Perhaps, you are starting out on Etsy or in local farmer’s markets. Either way, knowing how to improve your product’s sales can prove challenging for the newly minted brand. Most consumers base product purchases on impulses that occur in just a matter of seconds. This means, that you have a very short window in which to sell your brand. This is where custom product labels and packaging come in handy. With the right look, your products are much more likely to turn a profit.
Professional Designs And Production Make A Better Impression
You have three seconds to entice a buyer to choose your brand. During this time you need to draw in the consumer and show her why your brand represents quality, and in order to do this you need the right packaging and labels. Labels affect the overall impression that your product makes on consumers. Thus, a product that has professionally designed and produced labels will find it easier to gain consumer trust.
The Details Matter
Once you have decided on your product’s container, then you may begin working on the design for your label. When designing the label for your product, take into a count details such as the size and shape of custom labels. These details may seem inconsequential. However, the size and shape can affect your product’s overall appearance and branding as well as impact the readability of your text and the position/ size of your graphics.
Take Time to Create Your Message
Creating a cohesive vision for your brand is an essential step in developing the packaging and labels for your product. Your graphics, fonts, materials, and colors should all reflect the message your brand wishes to convey. Additionally, take time to ensure that your labels and packaging are well crafted so they can fully display your product’s message while conveying the quality your brand represents.