Archive | September 2013

Make Your Business More Than Profit Dredge

businessThe company was founded to make a contribution to society: bringing together the talent, ideas and capital to achieve something.

David Packard, co-founder of Hewlett Packard, is one of the first businessmen who argued that the fundamental purpose of a corporation is to make a contribution.

“I think a lot of people assume less true that a company stands only for profit. Although profit is an important result of the establishment of a company, we need to think more deeply and find the real reason for our existence. A group of people get together and exist as an institution so that they are able to accomplish something collectively that they could not accomplish when working alone. They were able to do something meaningful. They make a contribution to society. ”

The company is also increasingly making their contributions through charitable donations and their strategic involvement with community projects. Timberland Boot Company’s commitment to charity City Year, a nonprofit organization that gathers young people from all backgrounds for a year of full-time community service, began to turn into a larger partnership when company executives met with co-founder of City Year. “The meeting is important,” said Ken Freitas, vice president of marketing for Timberland.

He added that, because for the first time we realized that there was more than usual charitable contributions here. There is a real connection. Similarities between what every company wants to do and how each company plans to achieve its vision is very surprising. ”

Both companies develop a partnership on an ongoing basis. Timberland sponsoring events City Year and Timberland employees voluntarily working for City Year projects. These staff feel very proud of the partnership with City Year and feel that both the employee and the company is making a positive contribution to society.

Muhammad Yunus, founder of Grameen Bank, pioneered a new kind of community banks that offer loan in a very small amount to small enterprises in Bangladesh without requiring the presence of a loan guarantee. Each borrower must be a member of a group of 5 other borrowers, creating pressure between friends of individuals who are members of the group as a whole did not disappoint with negligence.

The vast majority of borrowers are women and omission rate is lower than the traditional banking system. This micro-loans have helped thousands of small businesses to continue to operate in poor rural areas. Jonah recognize those main concern in life is to make a contribution to society and who may choose to work in a nonprofit organization.

“They are very committed to making a difference in this world. They are motivated by social goals. They want to give you a better chance in life to others. They want to achieve the goal through the creation / support sustainable business. Their efforts may or may not be able to make a profit but they are not like other businesses may suffer losses. They create a new business class business that could be described as ‘no loss’. ”

Companies must generate a profit in order to justify the use of capital and to prove their efficacy and efficiency but the fundamental objective of any company is to make a contribution. Companies are increasingly often use the profits to make a greater contribution to the community through charitable donations. This charitable activity can develop into a significant strategic partnership involving the two companies on many levels. Employees can get the high satisfaction of knowing that the company they contribute to the community through partnerships and the opportunity to get involved personally. People are more and more talented young people who choose to work for companies that can demonstrate that they make a contribution.

Turn on the Business Spirit ala Amazon.com

amazonInnovations made ​​spirits for a number of companies. Moreover, in an era filled with intense competition, innovation becomes a necessity. Without innovation, a company certain to be lagging behind its competitors.

Innovation in the business world must be made sustainable. Can not just be done shortly, after it dies. This pattern is exactly what the Amazon. com, a company in the list of top 10 most innovative companies in 2011 (Most Innovative Companies). In the list of 10 Most Innovative Companies 2011 issued by Forbes, the two companies are in the two rankings.

Both have value innovation premium of 58.9 and 57.6. Value of innovations made ​​by both companies is almost the same. Both are engaged in different but they both are in the same climate of tight competition. Amazon.com, for example.

Sector that they do already filled other top companies. Amazon is an online store that sells books, movies, games, DVDs, music CDs, computer software, and goods – other goods. Amazon is the largest online store for currently established in May 1994 in Manhattan by Jeff Bezos, a worker at DE Shaw.

Bezos is currently the CEO of Amazon.Dia is a figure that has always emphasized innovation in the company and all its employees. To prospective employees of Amazon, Bezos has always requested that they mention something they had found. Their findings could be small-scale, new product features, or a process to improve the customer experience, or also other novelties. “I want to know that they are going to try new things,” said Bezos.

Amazon recognized innovation made many circles. Businessweek some time ago delivered a number of reviews of the online sales company innovation. Amazon is doing business within the scope of the dot-com has shown impressive growth.

Based on data reported by Forbes, Amazon’s market capitalization reached 75.8 billion U.S. dollars. The company that employs 33,700 employees achieved sales this year (to March) of 34.2 billion U.S. dollars, with an average sales growth in the last five years reached 32%.

The present value of the company reached 92.7 billion U.S. dollars. Through innovation Similarly, Amazon survived the destruction of the dot-com (the dot-com bust) because it has a viable business model and innovative. Amazon moves quickly from just selling books to cover all kinds of consumer goods.

Many things have been done in developing its business Amazon. For example, by identifying new areas of potential growth by looking for other customers such as community activists of information technology (IT). They serve the needs of customers with the process and the different resources.

In 2002 Amazon launched a web services platform. Maybe it’s risky for a young company that only reached profitability in the same year to invest resources in the innovation of new business models rather than fixed to the core, but in five years that the site is used by service webplatform Amazon has grown to become the world’s seventh largest.

At the end of 2007, Amazon set up Lab126, which is one of its products is a Kindle e-book reader, this could potentially disrupt the publishing industry as a whole. Amazon continues to transform.

When finding opportunities to serve new customers or existing customers in new ways, then will compile and build new business models to exploit them.

Amazon has the unique ability to start and run a business type entirely new at the same time extracting value from existing business. Last year Amazon Businessweek predicts that the next trip will be characterized as a series of transformations continue to pursue the vision, business model innovation, and renewal.

To realize his pace, Amazon made ​​a number of bold steps and focus on adding value for the customer first. Identify the value begins with the thought of the work that has not been served or how the customer wants to be served.

“If you want to continue to revitalize the services you offer to customers, you can not stop at what you can consider. You have to ask what customers need and want. Then, no matter how difficult, you better get good at these things, “said Bezos, as reported by Businessweek.

Why The Champion title It’s Not Everything

be the winnerMost of the calls for the winner of the race. In every game, there are winners and losers continue to return to their home. In the end, only one contestant who makes it unbeatable crowned champions.

But this does not mean that all the process is running clear and fair. An undefeated team or contestant aided by the system itself. So it is not 100% indicate that they are intrinsically better than the other contestants. To find out why, consider a variety of reasons:

-Contest only real sports lottery.

-How to work more or less the same tournament.

The results of many sporting events is a combination of skill and luck with unknown proportions. Actually, what makes the sport so exciting is because waiting for the shock that can come at any time by the board under an underrated contestant but managed to beat the contestants who are superior (either because of skill and luck).

Business is also a combination of skill and luck in the proportion that we never know. And it is clear that the system itself has a say in the distribution of results. The fact that the ‘long tail distribution’ commonly found in every industry and type of service shows that there are systematic effects beyond debate ‘luck versus skill’ on the success of the company.

We tend to focus on who became the first champion, either in business or sports, secretly hoping that the contest could be won by sheer skill and armed with the tournament have chosen the right leader. But we should question the proportion of the fortune-skills.

Is the pitch contest winner had the better chances in their industry than the sequence 7 participants who learned from experience and now redouble its efforts? Is McDonald’s now has all the answers or a fast food franchise network in the order of 12 of the world also has the advantage that we can learn?

Is the 345 largest companies in the world to still be considered a success story, perhaps with lessons and new perspectives? If we do not compare the behavior of the winners with their competitors who failed, how can we know where the crucial decisions, which actually contributed to our success?

Well, what next? When will this be important?

When someone insists you have to be like Google, consider that maybe it was just the only thing they know to be compared.

When someone insists you have to be more similar to Apple, consider that they may not know what the idea is on Apple.

More interesting is that when someone suggests that you remind them of other small companies who have never heard, but when you visit their site and try their products, you feel that the product is suitable for you and the quality is better than you think. And the most important thing is to give you inspiration and encouragement to improve.

It’s OK to crave and compete to reach the top but let’s not just stop when get it. Because there are many things out there that are more meaningful than just bagging the champion

There is not too late to start

Still remembered well in self Seymour H. when her family teased her when he wanted to open his own pizza franchise at the age of 59. “They all said I was too old, and that I was a fool to give up my job as a cook,” he said when remembering these events . “Well, I do not think my age makes no difference, except that I am a little more experienced in the business of food than men younger., But a lot of people trying to convince you that once you reach a certain age, it’s too late to try new things . ”

However, the statement does not apply to Seymour. “It does not make sense to me,” he said as quoted from a book by Richard Michaels titled Money Making Business Opportunities.

Now, everyone knows if age is not an issue to try something. Seymour has been successful in the pizza franchise business. In fact, he has one of the ten most profitable franchise restaurant.

Suppose Seymour listen to relatives at the time, he may still cooking for other people. And chances are he will feel frustrated because doing the same thing.

Seymour of the success stories, lessons can be drawn that age is not a barrier. Change your age into an advantage. You should not consider your age to become an entrepreneur. Because, it may turn out to be one of the biggest benefits you because it has matured in decision making.

A few years ago, Colonel Harland Sanders became recipients of Social Security after retirement. At the age of 65, after only a few months of retirement he created Kentucky Fried Chicken.

Now Sanders is not just the usual retired, but he is a retired wealthy. He sold Kentucky Fried Chicken for $ 2 million, plus annual money of $ 40,000.

If you are old, this may be the ideal time to start a small business. After all, you have several decades of experience. And like the lyrics of the song, “They can not just.” No matter what you’ve done in your life up to this point, the knowledge you gain will undoubtedly help you in some way in your new business. Have you been working as a salesman or a mechanic, a valet or cosmetologist, you have learned and experienced many things.

Where do you start?

Small entrepreneurs are wise to be cautious search for a suitable location, especially with consumers. For example, a record store owner may decide to find a location adjacent to the college, where many young people gather. However, the furniture store owner may want to set up business near the new housing in the city.

Surrounding population needed to support certain types of stores, depending on how extensive is its appeal. For example, the universal need for a grocery store allow it to survive in the population is much smaller than the hardware store. Similarly, a gas station has a better chance of good in communities smaller than a cigar store.

Site should consider the number of consumers who would be interested. The following factors must be considered to make the location of your choice into potential:

  1. The number of people who pass through, both on foot and vehicle use. during a typical day.
  2. Time when traffic is congested.
  3. Types of businesses that exist near the site
  4. Availability of public transportation.

If your business is highly dependent on the type of “drop-in” customers, you have to find the location of your business on a busy street. Intersection is considered ideal, because the greater visibility from several directions.

Business near you can also affect the number of customers. Research shows that some types of stores better when located close to other specific types. For example, clothing stores usually have a good prospect when they are near the department store. Restaurant and candy shop often thrive when they are adjacent to the cinema. And paint shops and furniture stores have a good chance of success when they are in close proximity to each other.

The Reason Why Women Are Fit To Do Business

oprah winfreyOprah Winfrey is a woman who has successfully made inroads as well as a great Enterpreuneur in its field. Oprah’s success in the media industry, among others, through its phenomenal talk show “The Oprah Show”.

Of course there are many other successful women leaders in business. You can be one of them. Moreover, it turns out, the weather is very suitable in the business world.
Consider the four main reasons why women should be doing business, as submitted:

1. Minimize Risk

At the present time, is not a stranger to the household if both husband and wife both work. However, not infrequently only the husband works and the economic backbone of the family. Well, in order to further support the needs of everyday life, there’s nothing wrong if the wife run a business from home.

By doing so, the source of income of the husband remains “safe” while the wife can come to support the family income. Risk husband office reprimanded for doing business outside the main work can be avoided. Remember, spousal support each other in running the business.

2. Multitasking

One of the advantages of the woman is able to do many things at once (multitasking). For example, cooking while keeping the child. These characteristics are the basic competencies needed in business, “And it is not owned by men,” said Muassis. Women can perform functions within the business as well ranging from marketing, sales, to human resource management.

3. Decision Makers

Take a look, generally anyone who determine the option that will be bought, and household furniture, or clothes and a shirt for her husband. The mother, right? “Whether we realize it or not, women are the decision makers separately almost every purchase that happen,” said Muassis.

That said, women are the biggest consumers of almost all the existing products on the market. If his position behind women as producers or businesses, then “women will be able to understand and feel the desires of consumers as a representation of itself,” said Muassis.

4. The Information Age

One thing that becomes surplus women is their ability to form networking and communicating. It can be shown through many communities that followed and formed women. Primarily, in the era of technology and information as it is today. Muassis mentioned, a study in the USA showed in 2000, six out of 10 users of the website are women. Online business becomes profitable alternative.

Communicating and networking with women’s instincts are generally exceed men, women will be more optimistic Muassis successful business by utilizing information technology evolving more rapidly.

Who knows, by optimizing these four things and with careful planning and management, you can be the next Oprah.